Since 1955, the gold that
knows your family by name.

First month's salary from Infopark, and I wanted to buy my amma a chain. I knew nothing — carat, wastage, hallmark, nothing. The uncle at the counter spent forty minutes teaching me how to read the HUID before he sold me anything. He could have taken me for a fool. He taught me instead.

ഒന്നും അറിയാത്ത എനിക്ക് ഹോൾമാർക്ക് വായിക്കാൻ പഠിപ്പിച്ചു — എന്നിട്ടേ വിറ്റുള്ളൂ.

We had gone to the big showrooms in town first. Everywhere it was a number on a screen and a boy who did not know us. Here the owner himself sat my daughter down, asked what she would wear the kasavu with, and only then opened the kasumala. When she saw herself in the mirror she cried. That is the difference — they were fitting a bride, not selling a chain.

വലിയ ഷോറൂമുകളിൽ ഒരു നമ്പർ മാത്രം. ഇവിടെ അവർ ഒരു വധുവിനെ ഒരുക്കുകയായിരുന്നു.

My grandmother's manga mala came from this shop. My mother's kasumala came from this shop. Last Thulam my daughter's did too — and the same family stood behind the counter, only younger. Three generations of our women have been measured at that one counter. Where else in Palakkad can you say that?

മുത്തശ്ശിയുടെ മാങ്ങാമാല, അമ്മയുടെ കാശുമാല, ഇപ്പോൾ എന്റെ മകളുടേതും — ഒരേ കടയിൽ നിന്ന്.

I brought in my mother's old bangles — thirty years of wear, some of it bent. They weighed it in front of me, showed me the melt reading on the machine, and told me the deduction before I asked. No back room, no 'sir, come tomorrow.' I have been cheated on wastage in this district before, so I know exactly what it is worth to be shown the scale.

എന്റെ മുന്നിൽ വെച്ചു തന്നെ തൂക്കി, കിഴിവ് ഞാൻ ചോദിക്കും മുൻപേ പറഞ്ഞു. അതാണ് വിശ്വാസം.