Privacy Policy
We are a family shop, not a data company. We keep only what helps us serve you — and we never sell it.
Last updated 13 July 2026
For seventy-one years, trust across our counter has been a personal thing — a name remembered, a promise kept. This page is the same idea, written down. In plain words: what we note about you, what we do with it, and what we will never do.
Only what we need to help you.
WhatsApp messages. When you message us, we keep your phone number and the content of the conversation, so we can reply and remember what you were looking at the next time you write.
Enquiry details. Your name, your number, and what you asked about — a bangle, a bridal set, a repair — noted so the right person in the shop can follow up.
Gold-scheme records. If you join the Penkutty Plan or another savings scheme, we record your name, contact details, nominee, and your contribution history in our register — the same register this family has kept for decades.
Website visits. Only if analytics is switched on, and only in aggregate — see section 04.
To answer you, and honour your gold.
We use what you share to reply to you, to prepare what you asked to see, and to keep your scheme in good order. Occasionally, and only with your consent, we may let you know about a muhurtam date, a new collection, or a making-charge waiver on a piece you had your eye on.
We never use your information for anything you did not come to us for.
We do not sell your data. Full stop.
We do not sell, rent, or trade your information to anyone. We do not pass your phone number to any outside party for marketing. We do not run retargeting advertising off your personal details without your explicit consent.
What you tell this shop stays with this shop.
One measuring tool. Named, as promised.
This site runs Google Analytics 4, and nothing else. It tells us which pages people actually read and which they leave — so we can spend our effort on the useful ones. It sets its own cookies to recognise a returning browser.
It records the pages you visit, roughly where in the world you are, and what kind of device and browser you used. It does not receive your name, your phone number, or anything you send us on WhatsApp. We have not turned on any advertising tracker — there is no Meta Pixel and no ad network on this site.
If you would rather not be counted, install Google's own Analytics opt-out add-on, or turn on your browser's Do Not Track or tracking-protection setting. Nothing on this site stops working if you do.
If we ever add anything further, this section will name it, say exactly what it measures, and say how to opt out — before it is switched on.
As long as it serves you — no longer.
WhatsApp and enquiry records are kept for as long as you are a customer, and a reasonable period after, so we can still help when you return.
Scheme records are held for the full tenure of the scheme, plus the period Indian law requires us to retain financial records. After that, they are securely retired.
It is your information.
You may ask for a copy of what we hold, ask us to correct anything that is wrong, or ask us to delete it. You may withdraw consent for messages at any time — one WhatsApp is enough. We will act on any such request, and never make it difficult.
A privacy question deserves a person.
Write to us, call, or message on WhatsApp — the same family, the same shop on Coimbatore Road.
Balakrishna Jewellery · Stadium
Near Stadium Bus Stand, Coimbatore Road
Palakkad, Kerala 678014 · India
This wording is written in good faith and in plain language. It is still to be reviewed by a licensed advocate; where this page and that final reviewed policy differ, the reviewed policy is what stands.
Return home →